I’m Leanne Beesley ~ a serial entrepreneur with a track record of fast growth, leading teams, and creating products people love.
I’ve done some weird shit. Getting 3000 kitchen spatulas manufactured at a factory in China, exporting them to the USA and branding them as “the sexiest spatula on earth” is a classic example.
I see technology and products as fun platforms for conducting experiments. I’ve had failures, successes and lots of lessons learned along the way. My laptop is my laboratory and I love to concoct stuff to see what works.
Here’s are some of the things I’ve learned by doing…
Design & build websites
Graphic design / Photoshop
Analytics & Data
Adwords / Display Ads
Exporting from China
Internet Marketing launches
After quitting my career in London’s advertising industry many years ago, I moved to Asia where I learned about online marketing and, alongside my own experiments, started doing freelance (remote) growth hacking for tech startups and ecommerce businesses.
It was while I was freelancing remotely in Hong Kong for an American restaurant delivery technology company when I encountered a problem.
I couldn’t figure out which coworking space to work from.
There were so many in Hong Kong, I wasted hours / days on Google sifting through their individual websites trying to figure out where the tech startups and expats worked from.
Eventually, a friend gave me a recommendation (Garage Society) and it was perfect – exactly what I was looking for.
But it bugged me that I hadn’t noticed it online. Why wasn’t there a “Tripadvisor for coworking spaces” with people’s reviews and recommendations? Why wasn’t there 1 central place for discovering and connecting with all the coworking spaces around the world?
So I decided to built it.
Working from home sucks. You (cough*I*cough) spend all day in pajamas working from your laptop in bed, where it’s far too easy to slip into a Netflix black hole. Working from cafes isn’t much better. Crap WiFi, annoying babies crying, no elbow room, drinking 8 cups of coffee to justify staying there. Plus #nofriends. It’s lonely out there.
With the way the world is shifting, more and more people are starting to work outside of a typical office; either as freelancers or remotely for a company. Studies show that 40% of the US labour force are forecasted to be independent workers by 2020. That’s huge!
On top of that, more and more startups and small businesses are realizing that it doesn’t make sense to lock themselves into long leases of traditional office space. Flexibility (ie. room to grow) is now a priority. And having all the logistical stuff taken care of means that they can focus on what they do best: building their business. Not faffing around with furniture, toilet paper re-ordering and WiFi issues.
But here’s the problem: most people have never heard of coworking spaces.
Once upon a time, a Forbes contributor called Casey reached out to ask me some questions for an article she was writing. It was published on Forbes titled “Expats Find Fertile Ground For Bootstrapping Startups in South East Asia”.
A classy title for a classy article. I however, have a tendency to learn towards swearing and awkwardly incorrect grammar. Not to mention a penchant for catchy (read: eye rollingly cheesy) headlines.
So VOILA here’s the raw, unedited answers that didn’t make the article but give you a little insight into my story as a startup founder in South East Asia.
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